Great advice deserves good press
Join the advisers recognised in The Times,
The Telegraph and nine new regional guides
Championing the UK’s most trusted
financial advisers
Join the advisers already building confidence in the profession. The Guide appears in The Times and The Telegraph, and runs across regional editions. It’s read by over 5,000 accountants and solicitors, who refer clients to advisers every week.
The reach of the Guide campaign is made possible with the generous support of BlackRock and Fundment.
Why feature in the Guide?
2M+ readers across major UK titles,
in print and online
Focused editorial linking clients to the
expertise you provide
Nine digital regional guides
Join 2,800+ advisers who qualified in 2026
Shared with 5,000+ accountants and solicitors
Expertise, authority and trust - for AI visibility
Recognition clients can check for themselves
What’s in the Guide?
The Guide includes articles and case studies covering the areas where readers might benefit from financial advice: what financial planning is, the type of adviser they need, investing, mortgages, protection, equity release, retirement and inheritance tax.
Each year we also deep-dive into the decisions people are facing right now. The 2027 edition focuses on two key themes.
Retirement
How people fund life after work, and the decisions they face on the way there.
Mitigating tax
Practical guidance on protecting wealth through changing rules.
How the Guide helps you navigate AI
The Guide is an important authority signal for AI search, ensuring that your expertise shows up where it counts. But you can now take this even further with Verified+.
Verified has always helped advisers build trust through genuine client reviews and a professional online presence. Verified+ takes the next step.
As more people turn to AI-powered search to find financial advice, Verified+ helps your business become more visible where prospective clients are looking. It strengthens your digital presence, showcases your expertise and helps ensure your reputation is working harder for you.
Because today, having an excellent reputation is only part of the story. People need to be able to find it.
- Build on the trust you’ve already earned
- Increase your visibility across AI and search
- Help more prospective clients discover your business
Qualification criteria
Find out how to qualify
10+ reviews
10 or more reviews on VouchedFor since January 2025 with an average rating of 4.5 or higher
Rating of 4.5+
An overall rating of 4.5 or higher based on your client and first impression reviews
Fully verified
Passed all of the VouchedFor checks as part of the Verified Membership (£60+VAT a month)
Excellence in client service, recognised
The awards celebrate the firms and advisers which go furthest for
their clients, judged on real client feedback rather than submissions.
About our supporters
Why we work with Fundment
We believe that VouchedFor advisers represent the best in the profession. And we know that when good advisers are supported by the best technology, they have more time to focus on their clients.
So we’re delighted that the Top Rated Guide is supported by Fundment – an investment platform built to remove friction, deliver real-time accuracy and streamline complexity.
Why we work with BlackRock
The need for quality financial advice has never been greater. BlackRock is proud to support advice firms of all shapes and sizes in meeting their clients’ needs through cost-effective solutions such as MyMap, a range of actively managed multi-asset funds.
We’re delighted to work with BlackRock, who are supporting VouchedFor’s Top Rated Guide to champion the value of advice.
What Top Rated Advisers say
Ready to be recognised?
Be part of the movement building trust in advice.
Applications are NOW open.
©Vouchedfor 2025